The e-commerce economy is expected to continue its upward trajectory and rapid growth. As an entrepreneur, this opportunity for success and sustainability is exciting, promising, and intriguing. Whether you have previously participated in the launch of an e-commerce business or are looking to engage in your first venture, now is the time to get started.

Indeed, from 2010 to 2013, total online retail sales in the United States rose from $167.3 billion to $263.3 billion. By 2014, this figure climbed to $304.1 billion… To put things into perspective, total retail sales in the United States were estimated at around $3.19 trillion for 2014. This means that e-commerce sales accounted for about 9.5% of total sales in the U.S., and this share has continued to increase since then.

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While the e-commerce economy is poised for significant growth in the months and years to come, you can only expect to see results if you approach it the right way. Therefore, it is essential to focus on the following key tips to ensure business success.

1. Don’t Rush the Launch

One of the biggest mistakes made by unsuccessful e-commerce entrepreneurs is forcing or rushing the launch of a website. You only have one chance to launch your website, and you cannot mess it up. While it’s acceptable to purchase your domain name and create some sort of “coming soon” page, you should avoid making major announcements until you have done significant groundwork (SEO, content marketing, social media, paid advertising, etc.)

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2. Focus on the User

It’s no secret that the biggest flaw of e-commerce businesses is their inability to let customers touch, feel, smell, and see (firsthand) the products before making a decision. Although there is currently no solution to this problem, you can compensate for this gap in other areas of the business. Some of the best tips include setting appropriate pricing, offering free shipping, and simplifying the checkout process with streamlined shopping carts.

3. Test Absolutely Everything

Before, during, and after launching an e-commerce business, you must invest in testing and analytics. Think like the customer and discover what works, what doesn’t, and why those responses occur. Here’s an overview of some of the best A/B testing tools.

4. Work Closely with Social Media

Any e-commerce entrepreneur who tells you they outsource social media or delegate it to other team members is crazy. Social media is the heart of your business, as it allows you to get an uninterrupted view into the lives of your customers. While it’s perfectly fine to have a social media manager, it’s relevant that you also participate.

5. Integrate Social Elements

As with the previous tip, it’s a great idea to include social elements on your e-commerce sites. Elements such as product reviews and testimonials, follow buttons, and even social login options all contribute to the conversion funnel.

6. Go Mobile

Bill Siwicki from Internet Retailer refers to Goldman Sachs by saying, “Tablets will play an increasingly important role as consumer spending worldwide via mobile rises from $204 billion in 2014 to $626 billion in 2018…” If you’re not building e-commerce businesses with mobile in mind, you risk becoming irrelevant in three to five years.

7. Stay Ahead of SEO

As the e-commerce economy experiences rapid growth, more and more businesses will enter this increasingly crowded space. This means it will be more important than ever to stay ahead of SEO to stand out from the competition. By connecting with a skilled SEO expert, you will remain competitive in the long run.

8. Gather Insights

Unless you plan to launch a single site and walk away from it (most entrepreneurs are tempted to keep trying), it’s essential to gather customer insights and build databases to facilitate future launches.

9. Keep Evolving

Finally, never stop evolving. Technology, trends, and customer tastes will change, and you must do the same if you want to succeed in such a variable market.

With these nine tips, you can be on the right path to becoming a successful e-commerce entrepreneur.

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